Top 10 Books on Advertising

 

Advertising is the act of drawing public attention to something, especially through paid advertising. Please note that the definition uses the term “action of” and does not specify that advertising may be limited to print media, television, the Internet or any other specific medium. While it emphasizes on “paid ads”, it is not a requirement. Finally, it just says that something is called attention, not specifically too good attention. Anyone who has turned on television during the election season knows that advertising can be negative.

Many company-specific advertising definitions add that advertising is not personal. This distinction is sometimes important because of the role that sales face to face in many companies. A sales force is often considered a marketing strategy, not an advertising strategy.

 

Confessions of an Advertising Man

David Ogilvy was a genius of advertising. At the age of 37, he founded the New York-based agency that subsequently merged to form the international company known as Ogilvy & Mather. Considered the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created.

Read it For:
This is a book that is worth reading, if only because much of it is relevant today if you know where to look.
Don't Read it For:
What's frustrating is that there's an interesting story buried here, how was it that an Englishman with an itinerant existence ended up running one of Madison Avenue's major agencies? Unfortunately, these confessions do not tell us.
What makes this book stand out?:
The book is the distillation of all the concepts, tactics and techniques of Ogilvy that have made this international bestseller a model for solid business practices. If you aspire to be a good manager in any business, this fundamental work must be read.

Ogilvy on Advertising

A sincere and indispensable introduction to all aspects of human advertising that Time has defined as "the most wanted assistant in the business world". 223 photos.

Read it For:
Very knowledgeable and wonderfully written. It's full of personal anecdotes and bright photos.
Don't Read it For:
This book is interesting for only those readers who want to enter in the advertising world.
What makes this book stand out?:
One of the best advertising books and a natural sequel to Claude Hopkins' scientific advertising. Human psychology has not changed much, so basic concepts still work. Ogilvy is a teacher of them.

Scientific Advertising

Scientific advertising has been an important publicity work since the beginning of the 20th century and is still used by those who learn the basic concepts and the most advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques and this book has been widely used by students in advertising and marketing.

Read it For:
The book that started everything. Refreshing in his statement that vulgar and vulgar advertising never create higher sales for companies.
Don't Read it For:
This is for dry reading. It doesn’t contain any humour and stories.
What makes this book stand out?:
This book covers many important aspects of advertising, including the way advertising laws, advertising by mail, titles, psychology, strategy, budgets, and more advanced topics such as negative publicity and how to test an advertising campaign are established.

Hegarty on Advertising

What makes a great idea? What is the best launch for a potential customer? What effect will the new technology have on advertising? Written by one of the world's leading advertising creators, Hegarty on Advertising contains over forty years of man's wisdom and insight behind highly effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.

Read it For:
A quick and pleasant reading of the advertising sector of one of its most distinguished professionals.
Don't Read it For:
At some point in time, it becomes boring and less interesting.
What makes this book stand out?:
This book is not about creativity. It concerns the advertising philosophy and how to deal with the people you work with. An interesting part is why being a creative director and launching. For people starting a career in advertising, reading is required.
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The Advertising Concept Book

How do you write a fantastic ad? Pete Barry, who has worked at the Ogilvy in London and now teaches in New York, goes straight to the basics: find out what he means, who he is referring to and how he wants to say it. No amount of brilliant presentation will be a successful announcement if the idea behind this is not convincing.

Read it For:
Written and analyzed clearly and with lots of useful information on advertising strategies with excellent examples.
Don't Read it For:
It was found that the book lacked attention. There is a lot of good information here, but they are scattered and buried under trivial things.
What makes this book stand out?:
A tour of what advertising means in our current era. And the central message of the book: think now, plan later.

Tested Advertising Methods

This edition presents a new cover for small businesses with limited income, non-profit advertising, as well as head techniques, illustrations, and design. There is also new information useful for small businesses.

Read it For:
Some illustrations in black and white with good ads that have been printed before and many stories that make the book very funny, even if you are not interested in marketing.
Don't Read it For:
The book presents some very interesting ideas, although quite obsolete. If you had lived long enough to write a book about online marketing.
What makes this book stand out?:
The book has a lot of information about the titles and how to use the header lines in advertising and also how the titles were used previously by the masters of advertising. It was also written on the great importance of testing your ads, and how important it is to put enthusiasm into your marketing efforts.

My Life in Advertising and Scientific Advertising

Get a long experience from the inventor of trial marketing and coupon sampling: Claude C. Hopkins. Here, you will get two emblematic works in one, and you will discover its basic fixed and fundamental principles that still prevail today.

Read it For:
This book is not only for those people who are in advertising. A lot of practical advice is mentioned in this book.
Don't Read it For:
It might seem too boring for non-advertising people.
What makes this book stand out?:
An classic marketing book. The concepts are still valid and very relevant today almost 100 years after Claude Hopkins wrote this bestseller.

Adland: A Global History of Advertising

Adland is a pioneering examination of modern advertising, from its origins in the nineteenth century to the evolution of the current advertising landscape. The author and journalist Mark Tungate examine the main developments in advertising, from print, radio and television ads to the opportunities offered by digital media: podcasts, text messages, and interactive campaigns.

Read it For:
This book is interesting because it came to the point with some examples.
Don't Read it For:
If you are interested in the history of the advertising industry in general terms, this book is useful and informative.
What makes this book stand out?:
Adland focuses on the major players in the industry and presents exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, president and CEO of TBWA Worldwide; and John Hegarty, president of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and covering Western Europe and emerging markets in Eastern Europe, Asia, and Latin America, Adland offers a comprehensive review of a global industry and suggests how it is likely to develop in the future.

Advertising: Concept and Copy

A classic text now in a new edition, Advertising and Concept and George Felton's copy is an innovative approach to advertising creativity. It covers the whole conceptual process, from the development of an intelligent strategy to the execution of solid announcements, from what to say to how to say it.

Read it For:
It is a beautifully written and illustrated exhibit of everything you need to know about how to write a glossy, fun, engaging and engaging copy, whether it be for the web, journalism or longer forms, like books.
Don't Read it For:
If you are interested in the history of the advertising industry in general terms, this book is useful and informative
What makes this book stand out?:
In summary, this book shows how to find good ideas to sell and how to express them in a new, memorable and persuasive way. The new edition presents very in-depth discussions about guerrilla advertising, interactive advertising, brand voice, storytelling and use of social networks. Hundreds of colour ads, both in the book and on a website that accompanies it, demonstrate the best in television, radio, print and interactive advertising.

No Logo

With a new epilogue of the 2002 edition, No Logo uses journalistic information and personal will to detail the insidious practices and far-reaching effects of corporate marketing, and the powerful potential of a growing activist sect that will surely change the course of the 21st century. Published for the first time before the World Trade Organization protests in Seattle, this is an exasperating, stimulating and totally pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement

Read it For:
This book is beautifully written with good illustration to provide good and clear information.
Don't Read it For:
It might seem boring for a non-adverting person.
What makes this book stand out?:
No logo will challenge and illuminate students in sociology, economics, popular culture, international business, and marketing.

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