Top 10 Marketing Books of 2017

 

A marketer, chief marketing officer (CMO) or any person who is interested in the marketing industry must first have some of the ground rules laid out to them by theory at least. For that, they have to refer a number of books. Not to worry, we have compiled the best books for marketing for the year 2017.

Top Of Mind

The book title says it all. It explains how you want to be at the top of your mind and why you want to do so. To achieve the steps in his book are simple but require effort.

Read it For:
Learning how to market your prospects in a creative way which reaches them on a personal level. It teaches how to show your dedication to your clients without making them feel you’re doing it out for your benefit or gain.
Don't Read it For:
This book is for marketers and CMOs. It teaches you how to sell on a personal level which means you need to build relationships with your prospects. So beyond that, it’s a risky deal to follow the book if you don’t approach the prospects and they misunderstand your intentions.
What makes this book stand out?:
The way the author has managed to explain all the details on personal level marketing and staying at the top of your mind within the size of the book, i.e., 218 pages.

Hug Your Haters- How To Embrace complaints and keep your customers

This book will tell you how to make and save money while also changing your perspective on customers. This is a book on modern marketing where you’ll face new hurdles that you wouldn’t have foreseen in the previous years.

Read it For:
Learning how to handle your customer’s problems, needs and their feedback on your performance.
Don't Read it For:
A good book on modern marketing. It teaches a lot from the faults of other companies and therefore how we need to pay attention to our customers. No reason this book shouldn’t be read.
What makes this book stand out?:
The information in this book tackles the problems that the company of today faces regarding customer satisfaction and paying attention to them- a problem that every company faces at some point in its functioning period.

They Ask You Answer- A revolutionary approach to inbound sales, content marketing, and Todays Digital consumer

This is a book for content marketing for regular moderate sized businesses. It tells how you can face the problem of customers by educating them instead of building your brand as a marketer. This requires you to think and look at things from their perspective.

Read it For:
Learning how to market to your customers in a sensible and non-intrusive way that makes them feel that you are paying attention to their customers.
Don't Read it For:
This book is for small and moderate sized businesses who are looking to compete with content marketing. If content marketing is not something your business is interested in, then don’t follow this book.
What makes this book stand out?:
Content marketing means a lot of in-depth work towards the customer satisfaction and feedback. It is a different approach to their problems as from a business standpoint.

I’m judging you- the do-better manual

This is a humorous book on various topics of today’s moral values, hygiene, social media culture, our need to overshare things online, feminism, racism and so on. This book debuted at No.5 on the New York Bestseller list. And for a good reason too.

Read it For:
The comical take of the writer on serious issues that make it seem light-hearted as well as a direct and clear approach to things we see every day.
Don't Read it For:
You will not find any marketing in depth in this book. Instead, it will help you look at things as clear as possible, and that is something that everyone needs to now and then.
What makes this book stand out?:
The humor on some of the topics and the honest approach to the topics she speaks about.
Shop Now - Buy 2 Fire 7 Kids Edition tablets, save $50. Limited-time offer
Bonus 25% off Fire tablets with Amazon Trade In. Limited-time offer.
Kindle Unlimited Membership Plans

SEO for growth- the ultimate guide for marketers, web designers and entrepreneurs

This book guides you to learn marketing on different levels and to have your online platform successfully. It is an SEO guide to today.

Read it For:
Marketing and making the most of the investment in your marketing tactics, build an online platform which can hold its ground, etc.
Don't Read it For:
If you already have a secure, optimized site of your own and know how to market your business, then you don’t have to read this book. Other than that, it’s a good read for marketers.
What makes this book stand out?:
It’s a good book to learn about SEO so that you don’t lose out on the amount to invest in your marketing.

Get Scrappy- Smarter Digital Marketing for businesses big and small

You must take up being scrappy, whatever the size of your business. It gives advice on how to market irrespective of the size of the business.

Read it For:
learning strategies and methods to market effectively.
Don't Read it For:
If you don’t want to embrace this scrappy approach, then it’s not a book for you.
What makes this book stand out?:
It gives the unconventional approach to marketing which isn’t followed by too many businesses.

What Customers Crave- How to create relevant and memorable experience at every touch point

The book describes how conventional methods of customer service no longer work and there’s a need to follow up with the sales or service.

Read it For:
Learning how to follow up the complete customer satisfaction service and make sure that your business or company has done everything it can to ensure their happiness.
Don't Read it For:
if you already follow up with your customers and listen to their feedback, then you don’t need to read this.
What makes this book stand out?:
The writer makes the obvious clearly stated out and amplifies the importance of listening and solving customers’ issues and how it alters the very direction of your business.

Digital Sense- the common sense approach to effectively blending social business strategy, marketing technology, and customer experience

The two writers give a very clear cut and yet simple insight on the need to adapt digital marketing on a level where it becomes necessary for the companies to get across to their target market.

Read it For:
Learning how to market digitally as it is one of the basic things you need to know if your company is into digital marketing and you need to learn how to do it.
Don't Read it For:
Advanced level digital marketing is something only companies which know the basics require. This book is more into the simplicity of being a good digital marketing company.
What makes this book stand out?:
It is a good read as it gives a clear view to being more relevant to your customers while giving out your message to them while building your relationship with them too.

Full Funnel Marketing

A conventional approach to marketing is only concerned with finding people and making the sale. Although now it is necessary to make the complete journey from finding the market, to making the sale and then looking through to the after-sales service.

Read it For:
Helping buyers engage in your business. Coordinate sales and marketing and reduce the time it takes.
Don't Read it For:
This is a mandatory procedure that must be followed. I can’t find a reason as to why a marketing executive should not read and follow this book.
What makes this book stand out?:
The author has written down only what is obvious and necessary to today’s growing businesses. That sales and marketing aren’t enough, and they must be followed up thoroughly.

Spin sucks- communication and reputation management in the digital age

This book is written by a woman who runs the top PR blog, spinsucks.com. And it is a fabulous read for marketers who are keen on preserving their content and looking for growth too.

Read it For:
Learning from the master herself, this will tell you how to hold your business together by overcoming hurdles of today’s digital era like trolls, plagiarism, and rumors.
Don't Read it For:
This essentially tells you how to hold your business together so you must read it if you want to learn from the expert.
What makes this book stand out?:
Don’t take the advice given for granted. These words come from the experience of the writer herself. Furthermore, it gives budding businesses and larger businesses alike a view into the online world through her book.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: