Top 10 Marketing Books of 2016

 

Marketing is an art, which allows you to connect to the customer. It also allows you to understand the needs of the customer and helps you satisfy those requirements. We make the mistake of thinking that marketing is used strictly in professional business. But we make use of these skills almost on a daily basis. Marketing is a people’s skills oriented job, be it in your personal life or professional, and will do wonders for you.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences

With changing times and needs, there had to be a change in the marketing field. This book by Joe Pulizzi takes the number one spot on the list of top 10 marketing books. The book offers a dynamic view on how to engage the audience with content and departs from the traditional ways of marketing, which was product oriented. This book has six simple steps, which make marketing more accessible and economical.

Read it For:
Joe Pulizzi has cracked the tough nut of content creation to attract the audience. This gives the best advice and tricks to polish your marketing skills.
Don't Read it For:
Although the book is well written, it doesn’t teach anything new. Even the journalists of the older times, the ones who used the typewriters were utterly dependent on their content.
What makes this book stand out?:
The writing style of Pulizzi makes the reader go “WOW.”

Content Chemistry: An Illustrated Handbook for Content Marketing

One of the best book to read, Content Chemistry is a product of many talks with many different companies. This book dishes out efficient and compelling advice on the role played by content. In today’s world content is more than necessary for marketing, marketing wholly depends upon the content. This book is the key to get the content for your company right!

Read it For:
Andy Crestodina has created a masterpiece of technical work. Help books, such as the ones on topics like marketing, are hard to grasp and is tedious to read. But this book along with its impressive illustrations is hard to put down.
Don't Read it For:
Content relies on English grammar and the basic rules. And this book departs from the basic rules of the language, which may upset many readers.
What makes this book stand out?:
This book is remarkably creative, and the structure of the book itself teaches the reader how to create the best kind of content which will not only grab the attention of the audience but keep it too.

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

B2B or business to business models have changed drastically over the past few years. Most of the companies are still trying to catch up. This book is the clear way to finish catching up. The book gives detailed steps and plans as to how to change your business’s model to create something which is more centered around the buyer.

Read it For:
This book is detail oriented. The reader won’t get confused with where the book is headed. Above all the book provides profound insight and reasons for the prior failures of certain models, which makes the book realistic.
Don't Read it For:
This book has no issues unless you do not deal with a B2B model problem.
What makes this book stand out?:
The authenticity of the book is what makes this book one of the best book recommendations. The book provides useful information on how to tackle change and related problems.

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

For those marketers who seek to use the best out of the technology out there. This book talks about how to boost your customer base, what steps to take to build a better business model and how to make use of big data for your profit. As the marketplace has taken a huge step in a different section, the customer holds the key to everything. And this book states that big data handling is the path to choose if a business needs to get rid of the budding A comprehensive book with real instances makes for a good read.

Read it For:
The book uses incidents which have happened to impart new knowledge.
Don't Read it For:
The book primarily deals with the use and benefit of big data for businesses; it is useless for those who do not use big data.
What makes this book stand out?:
This is one of the top 10 marketing books of 2016, tries to impart the knowledge and the benefits of the new field of big data.
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X: The Experience When Business Meets Design

We’ve all heard that good design is the trump card when it comes to battles in the marketplace. But have you ever read anything which would give you lessons on how to use design to your benefit? Well, search no more, this is the book for you. Find the best advice regarding designs and how to make them work for you.

Read it For:
One of the best-designed books out there!
Don't Read it For:
The book is written passionately but fails to give any practical advice.
What makes this book stand out?:
The book packs exciting content, excellent incidents as examples and story-telling flair to the writing of the book.

Nonsense: The Power of Not Knowing

Through this book, Holmes, advocates that in the field of business IQ and intelligence and the knowledge of everything is not what keeps you alive. What businesses require is the skill to handle the unknown, get that right and you’re all set.

Read it For:
The book provides essential advice now and then.
Don't Read it For:
This book is no page-turner. The book’s content has been stretched out.
What makes this book stand out?:
The book falls among the top 10 books as it gives inspiring ideas as to how to deal with things that are unknown to us.

Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on Linkedin

This book deals with how to build your customer base with the help of Linkedin in this digital era. The book teaches the reader how to use the book to draw the best results out of Linkedin, and the best also allows the reader to use their skills to showcase what the best thing about them on the platform.

Read it For:
the book gives an easy way to navigate through Linkedin and allows the user to brush up on networking skills.
Don't Read it For:
The book essentially revamps older views and puts them in pretty wrappings to make them appear as though the ideas were new.
What makes this book stand out?:
This edition is one of the best books to pick up if you need to polish your networking skills concerning the digital times.

Meaningful: The Story of Ideas that Fly

This book advocates the thought “we don’t change the world with our brilliant ideas and dreams. We change the world by helping others.” The book tries to teach the reader that instead of getting their customers to love the products, they should make the products which the customers would love.

Read it For:
The book is simple to understand; the writer uses the right quotes at the right time and gives a handful of examples.
Don't Read it For:
The book seems rushed. A third of the book builds up the idea, and the last part ends everything in a redundant fashion, which is disappointing.
What makes this book stand out?:
This book is not only educational but also teaches us about empathy and innovation.

The Content Formula: Calculate the Roi of Content Marketing & Never Waste Money Again

The hundred page book is divided into three parts and provides a step by step guide to how to utilize the money. This book explains how to manage money and create a budget for your business, which is a massive problem for most of us.

Read it For:
This book is one of the best ones out there. The book provides the best ideas to deal with your problems.
Don't Read it For:
The only problem with the book was that the book usually lags in the kindle version.
What makes this book stand out?:
The book’s unique structure and the prompt advice here and there make it impressively interesting.

Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing Up to 11

It is the blueprint of how businesses work in the digital era. The book explains one by one what a marketer needs to do to create a good path for their business’s success. The book also gives out many tactics and brilliant ideas to help you deal with your problems.

Read it For:
This book contains the results of extensive research and also gives various strategies to cope with the problem at hand.
Don't Read it For:
The book and its brilliant ideas do not work for a small or a micro scale business.
What makes this book stand out?:
The book deals with all the digital problems a business could face in today’s time, and that is why this book is one of the best!

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