Top 10 Marketing Books of 2015

 

Marketing is a skill, it is an art, and it is a science. The latest ways of marketing have even incorporated the psychological aspects of the modern day consumer. This has led to an extensive and expansive study into the matter.

Various authors, journalist, and writers have written extensively about this subject. The modern-day books, not only serve as a guidebook on various things but also are necessary to understand the market. There are only a few books which could make it to the top 10 marketing books of 2015.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

This is one of the top 10 books to read. This book talks about how to create jaw-dropping content for your brand or company’s assets. In the digital age, this book is the perfect handbook to learn how to write in such a language which will be easily understood by the consumers of the product. Be it a blog post or a website; the book teaches you how to write anything.

Read it For:
The book is simple and easy to understand.
Don't Read it For:
The writer seems confused with this book. A part of the book contains the rules to write, and another contains about journalism.
What makes this book stand out?:
The book and its simple language make it stand out.

Youtility: Why Smart Marketing Is about Help Not Hype

This book seems to cover the best of best things. The book aims to teach how to sell your product online. Be it a blog post or a commodity; this book gives you steps to use and to learn to compete with everything which is already on the internet. This is one of those books which grasp the meaning of marketing well.

Read it For:
The book teaches us how to be useful than amazing.
Don't Read it For:
The book doesn’t contain anything groundbreaking.
What makes this book stand out?:
The book teaches us how to make use of what you have and market what you have.

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand P

You can’t get enough of online content marketing these days. This is one of those books which teaches you how to market what you have to sell over the internet. The authors of this book do a good job of teaching you that the consumers in today’s world are overloaded with information. And to keep the unnecessary out, they have created filters. The book teaches you how to make create engaging content and how to tackle these filters.

Read it For:
This is one of the best books to reads, as it teaches you something different.
Don't Read it For:
The book lacks on the visual front.
What makes this book stand out?:
The book is brilliantly written. It gives its lessons clearly and in a way which is easy to understand.

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Stop the search for the perfect search engine optimization boo, this is the one you’ve been waiting for. It is a comprehensive book which teaches you all about SEO, visibility, content, and everything else which is related to that matter. One of the best books to read if you’re interested optimization.

Read it For:
You won’t find a book as detailed as this one out there. Highly recommended for baby bloggers.
Don't Read it For:
For those who are already familiar with this field of optimization won’t find anything which is worth their time.
What makes this book stand out?:
This book is one of the best book recommendations for beginner bloggers.
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Audience: Marketing in the Age of Subscribers, Fans, and Followers

This is one those books which teach you the value of an audience. In a world where likes, fans, and subscribers decide on your future consumers, this book is a must-read. Most of the companies treat their online audience as something unnecessary. And this book asks you to get under that problem and treat your audience as your consumers.

Read it For:
This book provides a thorough understanding of how to treat your audience.
Don't Read it For:
The book is repetitive and fails to motivate the reader.
What makes this book stand out?:
One of the only books which give importance to the audience.

WTF?: What′s the Future of Business?: Changing the Way Businesses Create Experiences

This is one those books which ask one of the most significant questions of all times, “what is the future of business?” The book questions the reader what they can do to change their businesses and plans. The book also teaches the reader to optimize the resources available to your business.

Read it For:
The book provides insight on how to become an innovative leader to make the products a customer needs.
Don't Read it For:
The book tells us what to do, but it does not tell us how to do.
What makes this book stand out?:
The book sheds excellent ideas on how to change a persisting problem.

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

One of the top books to go if you need a book that explicitly teaches you how to get the content right? From editing to structuring, this book covers everything! It is one of the few books which teach you how to make your content impressive on a global level.

Read it For:
This book offers detailed explanations for everything.
Don't Read it For:
The books talks along the lines of a textbook, it is hard to connect to it.
What makes this book stand out?:
The book is unmatched in terms of detailed content.

The Challenger Sale: Taking Control of the Customer Conversation

This book is a well-written product of research and study of million sales studies. This book departs from the general notion of building relationships for marketing. It teaches the reader to challenge those relationships and create something stronger.

Read it For:
This book is backed by an impressive amount of research.
Don't Read it For:
The concept and the idea of the book are quite basic, there is nothing for the experts.
What makes this book stand out?:
The book departs from the general notion of sales and offers something new.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

When it comes to blogs, posts, videos, Passion isn’t enough. You see it takes more than passion for getting the desired result. And this book teaches you how to get the content right and get what you need out of your passion.

Read it For:
The book is incredibly well written.
Don't Read it For:
The book is simple and does not offer anything new to those who are already aware of the field.
What makes this book stand out?:
This book talks about what to incorporate into your content to get results.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

This is one those books which tell you and teaches you which parts to cut out from your content. The consumers these days have specific needs and requirements, and this book teaches you how to utilize that into something great.

Read it For:
This book cuts out the unnecessary and teaches you how to win customers.
Don't Read it For:
The tips and the content in the book are not enough to teach you what you need.
What makes this book stand out?:
The book makes for a good read for people who are just beginning with the field of content marketing.

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