Top 10 Marketing Books of All Time

 

People in the field of marketing must read the top 10 marketing books of all time, as a way of increasing their knowledge and getting good at their job. Not only are marketing books recommended reading for marketers; but some of these are so interesting and witty that they often find themselves in the top books or best books one can read.

Many companies also give book recommendations to their employees, so that they have an understanding of what the company wants to achieve and in what ways. Marketing books are often included in the list of top 10 books that one must read before a certain age.

 

Influence: Science and Practice

A classic book on the study of persuasion, Influence talks about the reasons as to why people say “yes” and how one can use this knowledge for their own benefit. This book often finds itself in the list of the top 10 marketing books of all time.

Read it For:
The six universal principles on how to persuade people to say yes and also how to defend oneself against those very principles.
Don't Read it For:
The book follows the popular formula of repeating the same type of information which might frustrate some readers.
What makes this book stand out?:
It's highly acclaimed principles which promise to help the reader make a profound, personal change, which will further drive him towards success in all walks of life.

Purple Cow: Transform your Business by being Remarkable

The title Purple Cow focuses on making people understand that either there are remarkably extraordinary or simply ordinary. The book tries to put across the point that a Purple Cow would be remembered by consumers as it would be something unreal and different. This is the same ideology that people should apply when they are marketing their products.

Read it For:
The book will inform readers how the world of business and marketing has changed over the past ten years and how they should adapt themselves to that change. A well-written book, it is definitely one of the best books to read in the genre of marketing.
Don't Read it For:
Godin makes the mistake of leaving out crucial information as to the very process of converting one’s strategy to that a Purple Cow. Readers understand that they need a Purple Cow, but they don’t know how to start that process.
What makes this book stand out?:
The good advice that it imparts its readers along with evidence in the form of case studies.

Selling the Invisible: A Field Guide to Modern Marketing

One of the top 10 books of all time; this book addresses the main problems of service marketing. It suggests change by using examples of what has worked in the past.

Read it For:
The author’s argument that services need to stop being marketed as products, as they were twenty years ago. Companies should rethink their approach to marketing and sales as consumers are now primarily interested in relationships and not features.
Don't Read it For:
The book might not appeal to readers who are not interested in marketing or sales, and who might find it a dull read.
What makes this book stand out?:
A classic read, the book stands out with its stellar arguments on how the service industry needs to change its approach towards consumers; now that a manufacturing based industry has changed to one of service.

Buyology: Truth and Lies About Why We Buy

The author had done a study for three years which had cost him seven million dollars and was hailed as a groundbreaking study that looked into neuromarketing. The results that sprang up from the study challenged much of what the world believed about human interest and the desire to buy.

Read it For:
The results of the path-blazing research that was done on two thousand candidates as they were exposed to various commercials, brands, and products.
Don't Read it For:
The author makes the mistake of assuming that all technology is neutral; a theory that has been challenged by many critics.
What makes this book stand out?:
The questions that it asks about what truly influences consumer behavior and the interestingly gripping stories about how consumers respond to ad campaigns from big brands like Nokia and Ford.
Shop Now - Buy 2 Fire 7 Kids Edition tablets, save $50. Limited-time offer
Bonus 25% off Fire tablets with Amazon Trade In. Limited-time offer.
Kindle Unlimited Membership Plans

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

The book talks about creating a favorable position in a prospective consumers mind which not only highlights the good and bad of that company but also of its competitors. It was one the first books which taught how to deal with skeptical consumers in a world of a media blitz.

Read it For:
Its advice on how to make your way and stay in the subconscious of the public, to become a household name and to analyze current trends to use it to one’s own advantage.
Don't Read it For:
Readers expecting instructions about good advertising will be disappointed as this light read is directed more towards giving outsiders a look at the advertising business.
What makes this book stand out?:
The way the book has been written with brutal candor and prodigal generosity, making it one of the top 10 marketing books of all time.

The New Rules of Marketing and PR

a book that has often been called the “benchmark guide to marketing”; The New Rules of Marketing is a book that has been regularly updated to keep pace with the changing face of the marketing industry. One of the top 10 marketing books of all time; it presents readers with a detailed plan of how one can use modern marketing to increase their communication with clients, thereby bringing in more sales and increasing visibility at a fraction of the cost.

Read it For:
One should read it for the extensive case studies and evidence drawn from real-life incidents. The book functions as a practical guide to reach buyers through content marketing and inbound marketing success.
Don't Read it For:
The author spends a major part of the book talking about his personal experiences and accomplishments, and this might put off some readers.
What makes this book stand out?:
the book has updated information which is relevant to current trends. Written in a concise fashion, this book is a must-read for all those managers and businessmen who want to increase their sales, through marketing and PR.

Youtility: Why Smart Marketing Is about Help Not Hype

This book is very helpful in the way that presents new ways of attracting and keeping the customers attention. Baer describes the various ways in which salespersons are not only competing against other products but also against the consumer’s family, friends and maybe even viral videos.

Read it For:
The alternate question that is asked by the book, which is “how can we help?” The author stresses upon the fact that brands and companies can win the lifelong patronage of customers by helping them out, instead of outright selling their products and services.
Don't Read it For:
Youtility might feel a bit too stretched for some readers. They may find the book running on a singular idea rather than presenting a vast range of different ideas.
What makes this book stand out?:
its interesting concept, which keeps the reader, engaged and shows him alternate ways to attract the consumer.

Trust Me, I’m Lying

The author writes this book about how he orchestrated certain events like making celebrities viral sensations, spreading malicious online rumors to destroy companies and running political sideshows to defeat candidates. He confesses that in a world controlled by blogs, it is his job to control those very blogs.

Read it For:
A real look at how bloggers are shackled to money, technology and deadlines; how blogs like HuffPost and Buzzfeed drive the agenda of the media and how manipulators like the author control everything that is read, seen and watched on the Internet.
Don't Read it For:
The book drags in some places, and it could’ve easily been condensed into an article than a long drawn out book.
What makes this book stand out?:
The raw no holds barred look that this book gives to readers. It might even ruin the Internet for many of its readers, as they come to know about the dirty secrets that operate behind the curtains of the virtual world. A paradigm shifter, Trust Me I’m lying is well deserved as one of the top 10 marketing books of all time.

Ogilvy on Advertising

David Ogilvy, often called “the most sought-after wizard” in advertising; addresses important questions in this book.  The questions revolve around the advertising industry, its jobs, its challenges and difficulties and how one can succeed in the face of all odds.

Read it For:
An insider’s look into a legendary advertising tycoon’s life, who answers several indispensable questions about the industry.
Don't Read it For:
Readers expecting instructions about good advertising will be disappointed as this light read is directed more towards giving outsiders a look at the advertising business.
What makes this book stand out?:
The way the book has been written with brutal candor and prodigal generosity, making it one of the top 10 marketing books of all time.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: