Youtility: Why Smart Marketing Is about Help Not Hype

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This book is very helpful in the way that presents new ways of attracting and keeping the customers attention. Baer describes the various ways in which salespersons are not only competing against other products but also against the consumer’s family, friends and maybe even viral videos.

What makes this book stand out?

its interesting concept, which keeps the reader, engaged and shows him alternate ways to attract the consumer.

Read it for

The alternate question that is asked by the book, which is “how can we help?” The author stresses upon the fact that brands and companies can win the lifelong patronage of customers by helping them out, instead of outright selling their products and services.

Don't read it for

Youtility might feel a bit too stretched for some readers. They may find the book running on a singular idea rather than presenting a vast range of different ideas.

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