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This book puts pressure on the design of the product, be it a commodity, a book, a CD cover, anything. The design is what attracts the consumer.
What makes this book stand out?
A modern businessperson understands the importance of good design, and this book makes sure that they do.
Read it for
The book teaches the reader the importance of a well-thought design which is in power with the content or the quality of your product.
Don't read it for
The book only focuses on the quality of design and nothing more.