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X talks about the elusive user, and marketing executives can reach them through experience design. It talks about the importance of user experience and the need for people to share those experiences which includes the executive’s products and services.
What makes this book stand out?
The rich visualization and the inspirational and pragmatic text which will motivate readers to rethink marketing and employee relationships, in the light of shared experiences.
Read it for
its insight into the life of a consumer and how that effects shared experiences, decision making and provide opportunities to organizations to create sharable and remarkable experiences.
Don't read it for
Its lack of substance and consistency, although it is presented very neatly. The author sometimes rushes through topics without completing elaborating on them.