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Radhika Vaz is an advertising expert, so let’s try and unravel the exact nature of this memoir. Not to mention the title, which is a marketing genius. In the world of negatives getting attracted more than positives, Radhika Vaz makes a clear point in her memoir.

What makes this book stand out?

It could be wonderful to have our partner, our friend or our roommate to read along with an aromatic coffee during your weekends. It's definitely inspirational and motivating for the young advertising folk!

Read it for

Strongness does not mean boldness, it is the intelligent way to drive through tough environments. In her memoir, one can get that feel.

Don't read it for

Some might feel it is too bold.

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