The Tipping Point

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Number of Pages
301
Publication year
2002
Book Rating
3.95/5 (587951 ratings)

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In this book, Malcolm Gladwell talks about inexplicable changes that mark everyday life. The tipping point is the moment when an idea or trend spreads like a forest fire. He introduces the propagators of social trends and analyzes several trends of recent times. He then examines successful companies and shows how to begin and sustain social trends.

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