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This book is written by the founder of the phenomenal TED Talks and tells its readers how to win at successful talks and conversations which are memorable.
Read it for
Learning how to have meaningful and successful conversations which leave a lasting impression on your listeners. It teaches you to be a very good conversationalist, and I think that is a quality every business person must possess if he wishes to progress in the business empire and it is particularly useful to public speakers who are looking for a guide to giving good talks.
Don't read it for
There aren’t any reasons not to read it because of not just a businessperson, but everybody needs to know how to make good conversations with people.