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Here’s a book that every upcoming leader must have. An up and coming leader and entrepreneur must know how to communicate his/her product or service that connects to the people they’re addressing, particularly through storytelling. This book tells us how to use stories to get our message across to the public or our employees.
What makes this book stand out?
Some stories and classifying types of storytellers and the author itself.
Read it for
Using stories to convey your message to people and how to do that.
Don't read it for
You learn how to be a good conversationalist through stories, which can be a very useful strategy. It's not for learning how to start and run your own company though.