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One of the top 10 books of all time; this book addresses the main problems of service marketing. It suggests change by using examples of what has worked in the past.
What makes this book stand out?
A classic read, the book stands out with its stellar arguments on how the service industry needs to change its approach towards consumers; now that a manufacturing based industry has changed to one of service.
Read it for
The author’s argument that services need to stop being marketed as products, as they were twenty years ago. Companies should rethink their approach to marketing and sales as consumers are now primarily interested in relationships and not features.
Don't read it for
The book might not appeal to readers who are not interested in marketing or sales, and who might find it a dull read.