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No one can deny that the new generation is more tech-savvy and is eons ahead of the previous one, which is to say that older marketing strategies will not work with the more modern generations. And when the marketing people are in a rut, what to do? Pick this book up; it will teach you how to step away from the old marketing strategies and craft newer ones for the today’s generation.
What makes this book stand out?
The book is an impressive work, which stands close to today’s business scenario.
Read it for
This book is close to today’s scenario and offers an impressive insight into the business world.
Don't read it for
This book is a great book to read, but most the information is out there and has been rephrased in this book.