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The book talks about creating a favorable position in a prospective consumers mind which not only highlights the good and bad of that company but also of its competitors. It was one the first books which taught how to deal with skeptical consumers in a world of a media blitz.
What makes this book stand out?
The way the book has been written with brutal candor and prodigal generosity, making it one of the top 10 marketing books of all time.
Read it for
Its advice on how to make your way and stay in the subconscious of the public, to become a household name and to analyze current trends to use it to one’s own advantage.
Don't read it for
Readers expecting instructions about good advertising will be disappointed as this light read is directed more towards giving outsiders a look at the advertising business.