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Al Ries and Jack Trout, with their witty styles of writing, have once again impressed all of us. From product positioning to the art of persuasive communication, you can learn it all from this classic by Al Ries and Jack Trout.
What makes this book stand out?
With the usage of relevant principles and ideologies, this book sure seems to transcend time along with being one of the top book recommendations for budding entrepreneurs.
Read it for
With significant case histories and in-depth analyses, Al Ries and Jack Trout have managed to write a book that’s informative and at the same time highly engaging and beneficial.
Don't read it for
Since it was published in 1975, the content might seem a little outdated.