Marketing for Hospitality and Tourism

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Number of Pages
960
Publication year
2005
Book Rating
3.95/5 (243 ratings)

About

This hospitality marketing guides is a easy to read and state of the art book. Consisting of real life cases and examples of tourism marketing, this book is quite comprehensive. It shows accepted and successful ways in which managers deal with the balance between objectives and resources. The book starts with an understanding in hospitality and tourism marketing and then goes on to the importance of it. A must have book for any tourism industry associate, this book widely preaches the concept of “Atithi Devo Bhava”.

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