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This book tells you about the changing scenario in the marketing world. The arena of marketing has seen more changes than any other field in the world, which makes it hard to grasp. But this book is one of the very few books you will find which will allow you to grasp the changing trends, the changing thoughts of the consumer and customer and how to deal with this change.
What makes this book stand out?
The book speaks of the new generation of well-educated customers and how to deal with them.
Read it for
A great book for any new businessman entrepreneur
Don't read it for
The book is written in a monotone, which is really annoying.