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A classic book from a great business writer. The book tells the reader that the writer asks the marketer to tell their story, and if the story of the marketer is true, then the author believes them. This goes with the other marketing strategies as well; a marketer is to tell a story, a story which can believe!
What makes this book stand out?
This is a good work in the marketing world and teaches many readers about how to become better marketers
Read it for
This book is a guidebook for many readers, students, and businessmen.
Don't read it for
The book may seem simple, but some people find it hard to believe that these simple rules work.