Insanely Simple: The Obsession That Drives Apple's Success

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Who doesn’t know the success story of Apple Inc.? Ken Segall, offers you an insight into the life of Jobs’ at Apple. The book moves from one aspect to the other discussing the driving factor of Jobs’ brilliance. Jobs’ was one of those people who valued simplicity and made sure that Apple’s products were simple, and Ken Segall made sure that it happened.

What makes this book stand out?

The book is the sole factor which turned an idea into a multi-billion dollar company

Read it for

The book is an impressive work. It takes you through the years of “Apple” and how simplicity made it everything the brand is today.

Don't read it for

The book has too many instances.

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