Influence: Science and Practice

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A classic book on the study of persuasion, Influence talks about the reasons as to why people say “yes” and how one can use this knowledge for their own benefit. This book often finds itself in the list of the top 10 marketing books of all time.

What makes this book stand out?

It's highly acclaimed principles which promise to help the reader make a profound, personal change, which will further drive him towards success in all walks of life.

Read it for

The six universal principles on how to persuade people to say yes and also how to defend oneself against those very principles.

Don't read it for

The book follows the popular formula of repeating the same type of information which might frustrate some readers.

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