Influence: The Psychology of Persuasion (Collins Business Essentials)

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Looking for a book which helps you understand the workings of the human mind and allows you to persuade them? Well, this is the book that will answer your questions. The book is backed by a good base of research and allows you to take a closer look at the human mind.

What makes this book stand out?

The book will help you understand your partners, employees, employers, and customers better

Read it for

The book is a product of thirty-five years of research and is one of the few books which allows you to understand the human mind better than ever before which is important for daily transactions and communications.

Don't read it for

The book is technical and extremely research oriented.

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