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Bruce Turkel tells us that by focusing on other people will help you succeed and prosper in life and he explains exactly how that happens. This could make the difference between winning and losing.
What makes this book stand out?
This book tells the untold truth of every business- they essentially work and pay attention to their customers, and that is why they succeed. The ones who pay true dedication to their target market are the ones that prosper.
Read it for
Teaching a business how making the desires of their customers first makes them stand apart from other businesses and their products. This gives the unique quality to business.
Don't read it for
This is a different approach to a business where the focus is more on what the customer wants. If you’re a stern businessperson who only follows what you believe and your satisfaction and vision for your business, this book is not for you.