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A conventional approach to marketing is only concerned with finding people and making the sale. Although now it is necessary to make the complete journey from finding the market, to making the sale and then looking through to the after-sales service.
What makes this book stand out?
The author has written down only what is obvious and necessary to today’s growing businesses. That sales and marketing aren’t enough, and they must be followed up thoroughly.
Read it for
Helping buyers engage in your business. Coordinate sales and marketing and reduce the time it takes.
Don't read it for
This is a mandatory procedure that must be followed. I can’t find a reason as to why a marketing executive should not read and follow this book.