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The two writers give a very clear cut and yet simple insight on the need to adapt digital marketing on a level where it becomes necessary for the companies to get across to their target market.
What makes this book stand out?
It is a good read as it gives a clear view to being more relevant to your customers while giving out your message to them while building your relationship with them too.
Read it for
Learning how to market digitally as it is one of the basic things you need to know if your company is into digital marketing and you need to learn how to do it.
Don't read it for
Advanced level digital marketing is something only companies which know the basics require. This book is more into the simplicity of being a good digital marketing company.