Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

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The book confers the cutting-edge technology and its amalgamation with the newer variety of products produced. The book also talks about the challenges innovators faced during the invention of newer products for a newer generation of customers.

What makes this book stand out?

The book is the compiled collection of failed and successful inventions for the recent times.

Read it for

The book discusses the changes and thee coming changes easily.

Don't read it for

The book has nothing new to offer.

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