Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences

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With changing times and needs, there had to be a change in the marketing field. This book by Joe Pulizzi takes the number one spot on the list of top 10 marketing books. The book offers a dynamic view on how to engage the audience with content and departs from the traditional ways of marketing, which was product oriented. This book has six simple steps, which make marketing more accessible and economical.

What makes this book stand out?

The writing style of Pulizzi makes the reader go “WOW.”

Read it for

Joe Pulizzi has cracked the tough nut of content creation to attract the audience. This gives the best advice and tricks to polish your marketing skills.

Don't read it for

Although the book is well written, it doesn’t teach anything new. Even the journalists of the older times, the ones who used the typewriters were utterly dependent on their content.

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