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“Contagious: Why Things Catch On” by Jonah Berger is one the best marketing book of 2014. This book is the best option to read that helps in teaching the factors and reasons that ignites the few ideas to catch on instantly. Also, this book follows the groundbreaking research related to the real-life case studies, and you can get to understand better some reasons and ideas you need to catch on and what you can do with this power. It is a must-read book which describes how to start an online business for the entrepreneurs who are going to start up the online business.