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The maxim that customers are the leading reasons for innovation is wrong. In this book, the author discusses the reasons why he says so by giving examples from his research.
What makes this book stand out?
The book is well researched and the examples are given in the correct areas.
Read it for
One of the best books to read in the sense of becoming a good innovator and capturing the customer base.
Don't read it for
The book is not meant for everyone.