The Challenger Sale: Taking Control of the Customer Conversation

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About

All of us have heard that marketing and business are all about relationships with the customer, haven’t we? But what if you were told to challenge the traditional relationships? Well, this book tells you the importance of challenging the traditional and shallow salesperson and customer relation by replacing it with something stronger.

What makes this book stand out?

This is a rare book; it teaches us about something new.

Read it for

The book has been written after researching millions of sales.

Don't read it for

Sometimes, often than not, the book talks in a factual sense and with numbers, which can be annoying for some readers.

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