The Challenger Sale: Taking Control of the Customer Conversation

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This book is a well-written product of research and study of million sales studies. This book departs from the general notion of building relationships for marketing. It teaches the reader to challenge those relationships and create something stronger.

What makes this book stand out?

The book departs from the general notion of sales and offers something new.

Read it for

This book is backed by an impressive amount of research.

Don't read it for

The concept and the idea of the book are quite basic, there is nothing for the experts.

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