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Characterized by honesty and conviction, this book talks about the challenges and difficulties one faces in running their own business. Downs writes about how he built and ran a successful company in an ever-changing economy, about his own failures and difficulties and how he slowly began to learn about proper management, cash flow, and taxes.
What makes this book stand out?
The book provides an insight into the challenges that come with the running of a business and thereby, provides an insight into human nature and society. A book that is more about marketing, sales, and customer acquisition, it proves to be a quick and interesting read.
Read it for
Its real and raw truth, written from the point of view of the “boss;” and his experiences in hiring people, motivating them to produce exemplary work and letting some of them go.
Don't read it for
Written like a diary, the book’s style might not appeal to everyone.