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For those marketers who seek to use the best out of the technology out there. This book talks about how to boost your customer base, what steps to take to build a better business model and how to make use of big data for your profit. As the marketplace has taken a huge step in a different section, the customer holds the key to everything. And this book states that big data handling is the path to choose if a business needs to get rid of the budding A comprehensive book with real instances makes for a good read.
What makes this book stand out?
This is one of the top 10 marketing books of 2016, tries to impart the knowledge and the benefits of the new field of big data.
Read it for
The book uses incidents which have happened to impart new knowledge.
Don't read it for
The book primarily deals with the use and benefit of big data for businesses; it is useless for those who do not use big data.