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The Automatic Customer is all about the huge opportunities that companies are getting from the fast-growing subscription economy; and how these “automatic” customers will help them grow by boosting their sales and increasing the cash flow.
What makes this book stand out?
The book provides a detailed blueprint on how to build a consumer base based on subscriptions and shows that any and every business can use it for transformation and sales growth. The book provides helpful insight and a broad overview.
Read it for
A deeper understanding of the importance of subscriptions which provides business with regular or “repeat” customers. The reader will learn about the different kind of subscriptions, the art of selling subscriptions and how to measure the health of his business based on these subscriptions.
Don't read it for
Some parts of the book shine more than others. The third part is far better and more engaging than the first two parts, which seem over-drawn and generic.