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This is one those books which teach you the value of an audience. In a world where likes, fans, and subscribers decide on your future consumers, this book is a must-read. Most of the companies treat their online audience as something unnecessary. And this book asks you to get under that problem and treat your audience as your consumers.
What makes this book stand out?
One of the only books which give importance to the audience.
Read it for
This book provides a thorough understanding of how to treat your audience.
Don't read it for
The book is repetitive and fails to motivate the reader.