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the authors of this book, present twenty-two rules which they consider essential for every person in the marketing field to follow. By following these rules, anybody can understand and be successful in the field of marketing
What makes this book stand out?
its simple way of explaining the basic principles of marketing and how marketing should involve more than just claiming that one’s product is the best. The rules mentioned in the book should be read by everyone who is interested in marketing and PR.
Read it for
From this book, readers can get useful knowledge about the essential rules of marketing and PR. These rules include a vast range of topics from the Law of Leadership to the Law of Category and the Law of Mind.
Don't read it for
Many of the rules stated in the book have become dated, with many companies flourishing without following this rule. The book is also written in an objective and not predictive manner.