The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits


For those marketers who seek to use the best out of the technology out there. This book talks about how to boost your customer base, what steps to take to build a better business model and how to make use of big data for your profit. As the marketplace has taken a huge step in a different section, the customer holds the key to everything. And this book states that big data handling is the path to choose if a business needs to get rid of the budding A comprehensive book with real instances makes for a good read.